I bring a wealth of experience, with over two decades as a Creative Director, leading diverse teams to craft innovative and impactful solutions across a spectrum of media and industries. My passion lies in seamlessly merging creativity, strategy, and professionalism to deliver distinctive and effective brand identities. I specialise in Branding, TV design, advertising and promotions, moving imagery, and film. Additionally, my strong foundation in print and typography shapes my media-agnostic approach and distinctive style.
Having worked globally in cities like London, Berlin, New York, and Los Angeles, I've gained invaluable insights and a deep understanding of different markets and cultures. I maintain a perpetual eagerness to acquire new skills, tackle fresh challenges, and collaborate with clients and partners. My portfolio boasts award-winning and celebrated projects that exemplify my versatility and visionary thinking.
If you have a project or collaboration in mind that you'd like to explore, feel free to reach out, and let's connect!
A graduate of London College of Printing (LCP) I earned a BA (Hons) in Media & Production Design majoring in Typography, under influential tutors including pioneer British designer Neville Brody and renowned typographer Nick Bell.
I started my career at the global design agency ATTIK. During my years there I developed creative solutions for print, branding and advertising campaigns. I was one of the pioneer designers of my time and quickly progressed to being one of the first female Creative Directors in the industry in the UK. My success as a key member at ATTIK led me to be part of the ATTIK New York launch team, where MTV gave the agency (and me) their first break into moving image. The rest they say is history…
Headhunted from London, I became Creative Director at Goodspot, an LA design agency. Built team, led projects for Sony, Fox Sports, Nike, DIRECTV, DDB Needham, and more. Broke into film industry with campaigns for Columbia, Lions Gate, MGM, Disney, and Warner Bros.
I then held the post of Creative Director at the prestigious design agency Troika in Hollywood, California. Charged with the task of bringing new creative flare and opportunities to the studio beyond their established expertise of Channel Branding, I managed and lead a creative team of designers, editors, writers and composers. I collaborated on award-winning channel and branding solutions for clients including Comedy Central, DIRECTV, E! Entertainment, FOX, HGTV, King World, Playboy & TV Land.
On my return to London, after living and working in the US for nearly 8 years, I held the position of International Creative Director at Bruce Dunlop & Associates. Responsible for raising the creative standards across the BDA global group (London, Munich, Dubai, Singapore & Sydney) I led the global teams in creating winning pitches and creative solutions for a range of global clients including Rossiya (Russia), VMMA (Belgium), Bindass (India) & Orbit (Arabia & Africa).
I was then freelance Creative Director for renowned agency Superfad in London. I was responsible for establishing and excelling Superfad’s expertise in Channel Branding, Design for TV, Broadcast Branding as well as large-scale commercial campaigns. My successful works included projects for Eurosport, FOX, ITV, Disney, TRT Turkey, Nickelodeon, MTV & Vodafone.
Wanting to stretch my creatively and try something completely different, I joined the multi-channel brand agency StartJG in London as Executive Creative Director of Branding Creation. Charged with the task of raising the profile and creative output of the Brand and Moving Image departments gave me the opportunity to work on a diverse range of projects and solutions for Brand, Environment and Interactive clients, successfully leading the teams in creating moving image campaigns and branding solutions for Barclays, Costa Coffee, Debenhams, Qatar Airways & Virgin Media.
Reunited with my old colleagues after over 15 years from ATTIK, I then was a freelance Creative Director at the super talented agency DixonBaxi. Already well established as pioneers in their field, I was instrumental in successfully leading the team both creatively and strategically, creating winning solutions for clients including Discovery UK, Kommersant (Russia), Renew, Sony Entertainment TV, Star India, Telemundo & UKTV.
And currently, as Brand & Design Consultant at Sky Creative, I creatively collaborate with the Design, Rebrand and Advertising teams. I have creatively directed, advised, designed and supported on various Channel rebrands, Branding projects, Advertising campaigns, TTL solutions, Digital/Social media campaigns and Sky Master-brand Governance.